Communication & Advocacy
One of the Association's primary responsibilities is to serve as an authoritative, trusted and respected source of industry information. It communicates to a diverse target audience that includes members, experts, policymakers, patients, donors, the media and the general public. A broad range of cultural and language differences make this particularly challenging. Through each of these efforts, core messages of safety and quality, the unique nature and value of plasma protein therapies and the importance of both donors and patients are continually reinforced. These efforts are executed through a suite of global print and digital and communications, branding initiatives, International Plasma Awareness week, conferences and professional outreach to the scientific, medical and policy communities.
In addition, PPTA staff publishes articles in medical and scientific journals, deliver presentations at professional conferences and symposia throughout the world. The Association also responds to requests from international print and broadcast media.
The Source magazine, the flagship publication of the Plasma Protein Therapeutics Association (PPTA), is published quarterly and distributed globally.