IPAW Media Center

Mark your calendars! The 2022 International Plasma Awareness Week (IPAW) will be held October 3-7.

This toolkit was designed to enable partners, affiliated organizations and the media with resources to create and publicize events.

Contents:

IPAW logo
Social Media Kit
Videos
Infographic Posters

Download the IPAW 2022 toolkit which includes logos, graphics, and sample posts for social media.

What is IPAW?

International Plasma Awareness Week (IPAW) is held annually during the first week of October. A joint effort of PPTA and its member companies, IPAW was launched in 2013 to raise greater awareness about the importance of donating plasma. Many people living with life-threatening, chronic, and genetic diseases rely on plasma as a treatment; unlike traditional pharmaceuticals, the source material for most plasma protein therapies is human plasma.

Although the Association and all our members are grateful every day for each person who rolls up their sleeve to donate plasma and help save someone’s life, IPAW offers all of us a dedicated week to show our appreciation and to share the stories of dedicated donors. This year’s IPAW will be celebrated from October 3-7.

What is the purpose of IPAW?

Raise global awareness about source plasma collection
Recognize the contributions of plasma donors to saving and improving the lives of patients living with rare and/or genetic conditions around the world
Increase understanding about lifesaving plasma protein therapies and rare diseases

Who is the target audience for IPAW?

IPAW is for everyone! Patients around the world rely on plasma protein therapies and this underscores the value of plasma donation. From the person who may just be looking for ways to help their neighbor to policymakers who can impact regulations – there is a need to increase the understanding and appreciation for plasma donation.

How can you help?

1. Post content to your social media accounts acknowledging IPAW. Share and like PPTA’s Facebook, Twitter, or LinkedIn posts @PPTAEurope and @PlasmaProteins. Sample posts can be found here. 2. Consider using any of the following hashtags in your social media content:

#IPAW2022
#PlasmaDonorsSaveLives
#EUNeedsMorePlasma

3. Learn more about the impact of donating plasma by visiting one of our websites and reading firsthand patients’ and donors’ experiences and share these stories with your friends and family.

IPAW logo

Download the 2022 IPAW logo in: English, Czech, German, Hungarian, Spanish

Social Media Kit

Social Media infographics

Feel free to use the following suggested text with these easy-to-post social media nuggets for every day of IPAW! These can be adapted for posts on Facebook, Twitter, Instagram, etc. Of course, you can also customize to your target groups.

Please remember to include #IPAW2022 in your social media events to help us track IPAW's success and cite www.donatingplasma.org to assist viewers in finding information and donation center locations!